Implement Innovative Digital Marketing Strategies
Understand Consumers’ Needs
Leverage Social Networks for Marketing
Develop New Digital Marketing Tools
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Today’s business environment is highly competitive, increasingly global and constantly changing. As a result, managers and decision-makers must excel in marketing to keep their fingers on the pulse of customer demand. With the MBA’s Marketing Management in a Digital World specialization, you’ll learn advanced practices for understanding consumer behavior, identifying untapped markets and crafting game-changing promotions that can beat the competition and increase profitability.
By specializing in Marketing Management in a Digital World, you’ll prepare to implement winning marketing strategies and develop products and services that capitalize on dynamic market trends and target audience needs. Tel Aviv’s expert faculty will also immerse you in practices for harnessing digital communication and distribution channels to appeal to more customers, making you a valuable asset to businesses and shareholders.
Become an Innovative Marketing Leader
Earning your MBA will give you the critical skill sets employers look for in business graduates such as strategic thinking, communication, versatility and leadership. But earning a specialization within that MBA demonstrates you have the knowledge to apply those skills specifically to the role employers are trying to fill.
Use Your MBA and Specialization To
- Step into a New Career
- Launch Your Own Business
- Refine and Focus Your Skills
- Expand Your Possibilities in a Globalized World
Curriculum: Marketing Management in a Digital World
Become a Successful Marketer
The digital aspect of marketing carries throughout your coursework as you learn from experts to deepen your knowledge and advance your skills and ways of thinking. You’ll graduate well prepared for the demands of a new role with more responsibilities.
Aimed at reviewing the field of marketing from a managerial point of view, during the course the marketing language will be presented and will cover the basic concepts and metrics in the field of marketing. The discussion of case studies will be completed from a managerial decision-making perspective and will practice a “how-to” detailed marketing course of action plan.
Pricing presents managers with one of their most powerful controls for maximizing profits and shareholder value. However, this value often lies untapped within many organizations. The objective of this course is to help students address strategic and tactical pricing issues as well as acquire the necessary confidence and skills to make superior pricing decisions, across a range of professional contexts.
Marketing communication is essential for promoting brands, products, services and ideas. The important question is how to manage marketing communication correctly, how to reach the right target audience with the right message and how to influence it. This course provides the information and understanding essential for perfectly applying market communication.
Prerequisites: Marketing Management
Today’s business recruiters are seeking applicants who can think creatively and communicate clearly as they work on marketing campaigns. Tel Aviv’s online Marketing Management in a Digital World specialization challenges you to develop these skills. When you graduate, you can advance in your current role or qualify for one of these positions:
Chief Marketing Officer
Market Research Analyst
Head of Marketing
- Gather information about the market and competitors and analyze them
- Understand consumers’ needs
- Identify the appropriate approach to address divers audiences different
- Learn how to define target markets
- Ability to develop new products and advertising tools
- Implement innovative marketing strategies
- Leverage the use of social networks for marketing purposes
Tel Aviv Online MBA Specializations
Tel Aviv’s online MBA program offers additional in-demand specializations. Explore below.
Management of Technology and Information Pathway
Become an IT Leader
Become an innovative, connected IT leader with coursework that emphasizes teamwork, case analysis and hands-on projects.Learn more
Tel Aviv Online MBA General Management Pathway
The MBA general pathway is rooted in a combination of essential management, marketing, technical, and start-up skills building.Learn more
Learn from Industry Experts
The Coller School of Management at Tel Aviv University has 60 full-time faculty and 200 adjunct lecturers from the highest levels of industry and international business. They bring a combination of academic expertise and real-world experience to the online classroom to deliver the knowledge and skills you need for career success.
- 25:1 student-to-faculty ratio
- Personalized attention and mentorship
Professor Danit Ein-Gar
Associate Marketing Professor and Academic Director of the Marketing Management in a Digital World Specialization
Danit Ein-Gar is an Associate Marketing professor at Coller School of Management in Tel-Aviv University, Israel. She received her Ph.D. from the Hebrew University, Israel. She conducted her postdoc at Stanford Graduate School of Business, USA, and held a visiting scholar position at Haas School of Business in Berkeley, USA. Her research interest is prosocial behavior and specifically choice decisions in charitable giving.
Frequently Asked Questions
Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.
Applying to the Tel Aviv Online MBA program is quick and easy. You can start your free application today.
The online program is designed for working professionals and is designed to be taken part-time, allowing you to balance work, school and personal responsibilities.
Tel Aviv University’s Coller School of Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction that places it in the top 9% of business schools worldwide.
Yes. Throughout the duration of your program, you will take courses with a group of students that shares your academic interests and goals. For more information, contact our admissions team.
Graduates of this program are qualified for senior leadership careers in business and beyond. Possible career paths include Chief Executive Officer (CEO), information technology specialist, marketing content specialist, marketing manager, technology consultant, and vice president of operations.
Core courses in the Tel Aviv Online MBA program include topics like economics, financial reporting, strategic management, information and technology management, data science and more. You can explore the curriculum here.