Tel Aviv Online MBA: Curriculum

This course deals with an analysis of two of the most important economic units in the economy: businesses and consumers. The aim is to present students with modern economic tools and ways of thinking for formulating, analyzing and solving the decision-making problems of managers, with the intention of broadening their understanding of the economic environment in which the manager functions.

Prerequisites: Math exam

Learn the uses of probability and statistics to describe, analyze, and infer data from processes, surveys, and experiments for making managerial and business decisions. Familiarize yourself with an applied approach, understand accepted methods, and learn helpful tools for data analysis to address management and business decision challenges.

Designed to develop a systematic and in-depth reference framework for understanding the nature of organizations, this course takes an evidence-based view that has been subject to rigorous empirical analysis. Informed largely by research in industrial/organizational psychology, this course focuses on both theory and application, with a heavy emphasis on engaging in active learning exercises.

Based on research in economics and sociology, this course will examine the perspective of the overall organizational system and its environment. From understanding the nature of organizations, the behavior of individuals and groups, and the individual, situational and institutional factors affecting both, students will learn about power and politics, network relations, and organizational culture.

Learn the structure of financial statements and gain an understanding of the basic accounting rules that govern financial reporting. Master different aspects of financial statements including current assets, long term assets, liabilities, shareholders equity and cash flows.

*not for Accounting graduates

Understand the importance of strategic planning for the survival, growth and success of companies – focusing on those that are defined as a single business unit rather than corporate strategy. Learn about the difficulties and challenges associated with strategy formation and implementation in changing competitive and uncertain environments.

This course delivers the basic concepts of the theory of finance, and its applications to investment and financing problems of businesses. Among the topics covered are the time value of money, valuation of bonds and stock, investment criteria, portfolio theory, valuation under uncertainty (The CAPM model), market efficiency, and implications for capital structure (debt to equity ratio).

Prerequisites: Math exam

Parallel courses: Analytic and Statistic Models in Management

This course focuses on the main features of the organization’s information systems, with the importance of the judicious use of information technology and its effect on crucial decision making. Learn about basic concepts in the area of information systems and the latest information technologies, the impact of technological changes on an existing market, electronic commerce and internet business models.

Discover approaches for creating value for organizations, techniques for identifying the relevant catalysts, and the tools for generating value and improving the organization’s performance. This course will cover the value catalysts connected with operations, technology, development, costing, performance measures and sales, with the aim of developing a total-system mindset that integrates marketing, finances and operations.

Aimed at reviewing the field of marketing from a managerial point of view, during the course the marketing language will be presented and will cover the basic concepts and metrics in the field of marketing. The discussion of case studies will be completed from a managerial decision-making perspective and will practice a “how-to” detailed marketing course of action plan.

This course aims to explain the basic principles in the area of data science, exploring how big data provides business entities with important insights and enables significant improvement of business performance. In contrast to advanced courses in this area, this course focuses not on the algorithms of data science but on the principles and capabilities, as well as the limitations. During this course how to use the R programming software will be taught.

Prerequisites: Analytic and Statistic Models in Management

This course presents theoretical framework and practical tools to train successful technological project managers and leaders. It will examine different types of projects that can be applied for innovation management. The course includes project initiation, planning, management and control of work processes in projects following the classical approach, the agile approach and the strategic approach.

Focusing on business applications and how to design, plan, implement, and analyze digital experiments, this course looks at the different processes that are carried out on a broad scope in a digital environment. Covering different experiments types, design choices and methods to analyze results; ethical challenges of running digital experiments are also explored.

Data visualization is the visual presentation of data in order to convey information. The need and use of visual means of illustration is constantly growing in the information age. This course reviews the fundamentals of a visual concept and discusses the range of visual solutions in the context of types of data, the questions asked about them and the target audience.

Focusing on presenting practical solutions for data-based problems in the business sector, this course is based on the application of theories and tools from the area of data science and data mining. It provides practical experience and theoretical foundation for comprehending the area. The final project in this course sees students apply what they have learned using data mining software.

Prerequisites: Data Science for Business

In the 21st century, knowledge and information serve as significant assets in all organizations and leveraging this asset is key to organizational business success. This course presents and demonstrates tools and methodologies for knowledge retention, knowledge sharing, accessibility and knowledge development. Its purpose is to give the future managers a toolbox for employees and business development.

We are living in an era of social media, a time in which we are flooded with information from many different sources and in many different formats. In this course students will learn how to analyze textual information in a mechanical way and learn about two types of data analysis: unsophisticated analysis and sophisticated analysis.

Prerequisites: Data Mining OR Advanced topics in Data Science for Business

The aim of this course is to present all sides of cyber technology including its strengths and weaknesses. It will review the technological aspects and various components of the cyber world, the aims of cybersecurity, basic cryptography tools, the structure of computers and communication networks, as well as limitations and vulnerabilities. This course is intended for students from non-technological areas, even though it is technological in nature.

The goal of this course is learning and gaining experience from big data projects with myriad data sources and understanding the tools and technologies to face the business questions and challenges in the digital era. With a focus on data driven business solutions and data mining methods and digital experiments, students will learn and deepen a familiarity with data analytics methodologies.

Prerequisites: Data Science for Business

Parallel courses: Advanced topics in Data Science for Business

This course deals with the many aspects needed for creating a great user experience in web, mobile, applications and information systems. Students will explore significant theoretical issues, delve into various design methods, driven from cognitive psychology, consumer behavior and HCI disciplines, and get familiar with various concrete examples.

In this course students will examine central issues in the study of participation and involvement in virtual environments, with insights from the world of technology management and user experience. Exercises using analytical and qualitative tools and event analysis will also be explored.

Strategic development and management of experiences with a high level of involvement of the user are the focus of this project course. Based on the process of business consulting and development for a product or service that involves a virtual community or interactive experience, students will look at analyzing an existing product.

Prerequisites: Management of Technology

The primary goal of this course is to help students become insightful investigators and strategic shapers of consumer behavior. Achieving this goal involves examining and analyzing consumer behavior critically, and uncovering findings that can steer managerial action and value creation.

Prerequisites: Marketing Management

Pricing presents managers with one of their most powerful controls for maximizing profits and shareholder value. However, this value often lies untapped within many organizations. The objective of this course is to help students address strategic and tactical pricing issues, and to acquire the necessary confidence and skills to make superior pricing decisions, across a range of professional contexts.

Idea generation is critical to the design and marketing of new products, to marketing strategy, and to the creation of effective advertising copy. This course is focused on structural creative thinking, with a goal to provide tools for solving problems, revealing opportunities and generating new ideas.

Prerequisites: Marketing Management

Brands are the intangible, but most valuable, asset of companies. Their importance is further intensified in our technological global age, when any other competitive advantage is short-term. During this course students will get to know the brand components: identity, reputation, positioning and the key approaches of creating brand equity.

Prerequisites: Marketing Management (minimum grade 78)

This course will help students understand and analyze key working methods, principles and dilemmas in the field of retail and e-commerce in applied and theoretical aspects. With a focus on planning and thinking, students will learn the main characteristics and the set of balances between key players in this field.

Prerequisites: Marketing Management

Marketing communication is essential for promoting brands, products, services and ideas. The important question is how to manage marketing communication correctly, how to reach the right target audience with the right message and how to influence it. This course provides the information and the understandings essential for perfectly applying market communication.

Prerequisites: Marketing Management